
Navigating Power Availability Challenges for Industrial and Commercial Electrification Projects in the UK
By Chris Doré, Business Development Director, eSmart Networks
In the dynamic world of industrial and commercial electrification, where projects are bound by stringent deadlines and high stakes, ensuring power availability is a critical yet often underestimated challenge. For manufacturers, logistics providers, and developers, reliable power is not just a utility, it’s the lifeblood of operations.
However, navigating the complexities of securing a robust power supply from the UK’s limited Distribution Network Operators (DNOs) presents a daunting task. These challenges are magnified by intricate grid offers laden with conditional requirements. Success in this space demands a balance between technical expertise and the ability to communicate effectively and empathetically, offering certainty in a field marked by unpredictability.

The Challenge: Technical Complexity vs. Business Needs
Industrial and commercial stakeholders focus on operational continuity, cost efficiency, and compliance, leaving technical grid connection details secondary. However, grid offers from DNOs are often filled with conditions, provisional elements, and dependencies on third-party infrastructure. These uncertainties make it difficult to provide definitive answers on power availability, creating frustration and potential delays. Successfully bridging this gap fosters trust and ensures stakeholders remain informed and confident in their planning.
Understanding Grid Offers & Their Uncertainties
A grid offer defines the terms under which power is supplied, outlining capacity, costs, timelines, and necessary conditions. Due to regulatory time pressures, these offers often include caveats and contingent elements. Power availability might depend on the completion of upstream infrastructure work, supply chain resolutions, or regulatory approvals—factors beyond both the DNO’s and the client’s control. Without proactive communication, these uncertainties can disrupt timelines and budgets.
The Power of Clear & Empathetic Communication
Since stakeholders prioritize project success over technical complexities, communication must focus on translating intricate grid details into clear, actionable insights. Effective strategies include:
- Focusing on Outcomes: Address fundamental concerns first—“Will I get power?” and “When?”—before delving into technical specifics.
- Using Visual Aids: Summarize key elements of grid offers through charts, timelines, and bullet points, making complex details more accessible.
- Proactively Highlighting Risks: Rather than letting stakeholders uncover hidden conditions later, transparently outline potential risks upfront to manage expectations.
- Leveraging Analogies & Relatable Concepts: Relate power supply challenges to familiar project risks, such as construction setbacks or supply chain delays, to enhance understanding.

The ultimate goal is to provide certainty or, at the very least, a clear path toward it. While grid offers inherently contain uncertainties, proactively communicating risks and presenting contingency plans helps clients maintain control over their projects. Clarity and trust are built through expert guidance and the ability to navigate the technical maze on behalf of stakeholders.
The Role of Expertise in Simplification
While empathy and communication skills are critical, the foundation of this approach must be a deep technical understanding. To simplify effectively, one must first grasp the complexities involved. This knowledge enables the translation of technical details into practical insights that resonate with the audience’s concerns.
Experts in power connections must stay up-to-date with the latest developments in the energy sector, regulatory changes, and the evolving capabilities of DNOs. This knowledge empowers them to provide the most accurate guidance and set realistic expectations for their clients.
Mastering The Balance
Navigating the tension between detailed technical knowledge and clear communication is essential for anyone involved in managing power connections for industrial & commercial projects. For investors, developers, and contractors, certainty in power availability is not just a technical requirement; it’s a business imperative that affects project timelines, costs, and overall success.
By focusing on outcomes, simplifying complex details, and communicating with empathy, power connection experts can build trust and deliver the clarity their clients need. Mastering this balance not only enhances the client relationship but also positions you as a trusted partner in a landscape where certainty is often in short supply.
Here’s How We Do It
We begin every conversation by focusing on the outcome that matters most to our clients — ensuring they know when and if they will get their power. We make it a priority to address these concerns upfront, providing a clear picture of the project’s current status and any factors that might affect the delivery of power. This way, our clients can make informed decisions with confidence.
Visual Clarity: We translate the complex details of grid offers into visual summaries that highlight the most critical information. Using clear charts, timelines, and simplified graphics, we make it easy for clients to understand the steps involved in the process, the projected timelines, and any potential roadblocks. This approach transforms technical data into an easily digestible format.
Proactive Transparency: Rather than waiting for clients to uncover uncertainties or caveats within the grid offers, we proactively point out these elements and explain their implications. We identify risks upfront, providing clear explanations about how they might impact power delivery and the steps we can take to mitigate them. This transparency helps manage expectations and establishes us as trusted partners who are committed to avoiding surprises.
Relatable Explanations: To make technical details more relatable, we use analogies and comparisons that align with the client’s day-to-day experiences in I&C developments. By connecting power grid issues to more familiar challenges like construction delays or supply chain disruptions, we help our clients grasp the potential impacts without getting lost in technical jargon.
Expertise That Supports Simplification
Our ability to simplify complex issues starts with our deep technical knowledge and our constant engagement with the evolving landscape of the UK power grid. We stay informed on the latest developments within the energy sector, regulatory changes, and the capabilities of the DNOs, so we can anticipate challenges and set realistic expectations for our clients.
This foundation of expertise allows us to distil intricate technical details into straightforward, actionable insights, helping our clients navigate their projects with a clear sense of direction and minimal risk.

Our Commitment to Clarity
In the realm of industrial & commercial projects, where power needs can vary but are a crucial part of the project, we recognise the importance of providing certainty in an environment filled with technical complexities. Our focus on outcome-driven communication, visual clarity, proactive transparency, and relatable explanations sets us apart as a trusted partner.
We are committed to guiding our clients through the maze of technical data, ensuring that they get the power they need when they need it, without losing sight of their broader project objectives. By mastering the balance between technical expertise and empathetic communication, we provide the clarity and certainty that developers, consultants and contractors need to succeed.
eSmart Networks is here to help navigate the end-to-end process of getting connected and provide certainty on grid connections for all types of development across the UK. With the combined capability of our Grid Consultancy team, Electrical & Civil design teams, and Operational delivery teams, no one is better placed to ensure your grid connection needs are met.
Let us know how we can help you! Get in touch with us now.